communikate

what we do

communikate et al's belief is that, be it large or small, an integrated communications campaign is most effective to achieve long-term recognition for your organisation. Research has shown that people generally need to receive a message at least three times, in three different ways, in order to remember it. So, an approach that combines marketing, public relations and publicity achieves maximum memorability, penetration and consistency.

We take the following approach to grow, maintain and protect our clients' reputations:

• diagnose

  Our diagnostic tools and services will bring out the best in your organisation.
  
  Marketing Communications Health Check

  Many organisations can diagnose a problem but struggle with how to tackle it. 

  Our Marketing Communications Health Check assesses your reputation to ensure your marketing communications initiatives are working overtime. You’ll get a fresh, unbiased perspective, identifying what’s effective, what’s not and recommendations for the best way forward.

   

  Market research

   

  Understanding your clientele – their habits, attitudes and motivations – gives you the insights to underpin your marketing communications initiatives, ensuring messages and actions are being seen and heard.

   

  Our market research services include focus groups and surveys (face-to-face, phone, electronic and hard copy) and are delivered with strategic analysis and practical recommendations so you can put them to use immediately.

   

   

• nourish

  Nourishing your business and your brand through relationship-building will sustain you in the long-term. How your business looks and whom you engage with is critical to growth.

   

  Sponsorship planning and feasibility

  If planned and executed well, sponsorships can offer brands the opportunity to flourish by connecting meaningfully with those who matter most. We can help you maximise the return on your sponsorship investments by carefully researching and negotiating the terms of the partnership and leveraging it for all it's worth - and more.

  
  Stakeholder consultation and engagement

  The importance of consulting with those who have an influence over your success cannot be underestimated. Engaging and encouraging stakeholder relationships – and following through with actions – is simply good business.

   
  We develop and execute community and stakeholder engagement programs for government and private organisations, large and small. Implementation can include community information sessions, one-on-one interviews and focus groups, to crafting presentations and documents such as Q&As, fact sheets and information packs.

   

  
  

  Design

  Investing in good design for your brand will return in spades. Together with our hand-picked design partners, we deliver everything from strategic direction to developing all materials through the creative process, across every possible media platform.

  We ensure the outcome is creative, fresh, dynamic, consistent and represents your brand in the right light.  

  Design services include corporate identity development, project branding, brand style guides and strategies, newsletters, direct mail packages, annual reports, brochures, corporate profiles, advertisements and websites.

   

  Digital

  Technology is moving quickly so we can help you to remain competitive and relevant by providing a range of digital services, whatever your needs.

  Our digital services include website development, including content mapping, copywriting and design, search engine optimisation, video and website integration.

  We can also provide cutting edge solutions for the latest tablet, Facebook and phone applications.

   

   

   

• nurture

  Just as water replenishes your garden, our services cultivate superior communications right through to your organisation’s image in the public spotlight.
   

  Employee communications

  Communication is the lifeblood of any organisation and can have a profound effect on its reputation and overall success. How you are perceived internally is just as important – if not more – than how you are viewed from the outside.

  We can develop and implement a range of internally focussed initiatives that will assist you to not only attract, but nurture and retain good, productive and satisfied employees – your greatest ambassadors. Among our specialised services are employee opinion surveys, newsletters, intranet development and review, rewards and recognition programs, employee focussed publicity and event management.

   

  Media and presentation training

  Whether it’s a media interview or a speaking opportunity, how you perform in the glare of the public spotlight can have a lasting impact on you and your organisation.

   
  We offer tailored media training and presentation training, giving you the skills and confidence to communicate confidently, clearly and effectively.

   

  The practical media training sessions are facilitated by consultants with vast media experience and a commercial news cameraman, who guide you through tips and tricks to successfully navigate the unique media landscape.  

   

  Writing and editing

  We love words. As professional writers we will work with you to prioritise your key messages and present them in a way that appeals to – and connects with – your audience.

   

  Our writing and editing services include websites, brochures, annual reports, corporate profiles, newsletters, fact sheets, briefs, social media content, media materials, speeches, presentations, advertisements, tenders and award submissions – essentially whenever and wherever words are involved. 

   

• plot

  A well designed garden brings a bountiful harvest for the gardener. Equally, planning is critical for business success. 

  
  Marketing communications strategy

  A marketing communications strategy is the roadmap that plots the way to successfully connecting with your market, guiding you from where you are now to where you want to be in the future.

   

  We bring a strategic and considered approach, starting with a fact-finding session involving your management team to gain a clear understanding of the current state of play, the challenges and the opportunities.

   

  The strategy offers a program of internal and external marketing communications activities to grow your organisation’s reputation. 

   

   

  Event management

  Creating events that are strategically relevant and have impact is as important as ever – especially when you’re investing time and money.

  We have the experience and know-how to create events that achieve both of these goals, while ensuring the right messages are being seen, heard and, above all, absorbed.

   

  Our event management services span creative concept development and project management through to supplier liaison, invitation development and RSVP management, running sheet coordination, speech notes, briefing papers, displays, branded giveaways and event publicity.

   
   

  Branding

  Your brand is the image and personality that your organisation projects to the world. It evokes reactions, feelings and expectations with your target market and stakeholders. To be a successful and thriving business, building, nurturing and protecting a powerful brand is vital.

  We can build your brand identity from the outset and launch it to market, or revitalise your existing brand. 

   

• pollinate

  Creating a buzz around your business draws attention to what you do. Whether it’s a publicity or social media campaign we can create the excitement your business is looking for.

  
  Publicity and media relations

  Our proactive publicity and media relations skills have been highly sought after by public and private organisations both locally and nationally due to our strategic, tenacious and targeted approach.

   

  Having worked the scope and breadth of the media, we know what each outlet is looking for and will work with you to identify newsworthy stories that reach those you want to connect with. Our clients benefit daily from our strong news sense and media relationships by receiving a sustained and positive media presence.   

   

  Our award-winning services span ongoing publicity campaigns, issues and crisis management, media conferences and major announcements and event-based publicity for conferences, festivals and major events.

    

  Social media

  Social media channels such as Facebook, Twitter and LinkedIn are far from a fad, they are now core marketing communications tools delivering powerful results for brands across the globe.
   

  Our social media services are designed to inform, train and equip you with everything you need to make a successful transition into the social media sphere. Our strategies, policy guidance and savvy content ideas will have you connecting in a fresh way with your customers – and wondering why you didn’t do it sooner. 

  And it doesn’t have to be a costly exercise. We can provide a digital strategy tailored to your objectives and budget that puts your business in front of those you’re wanting to reach.

   

• protect

  The scarecrow works to protect the farmer’s crops. Protecting the reputation of your organisation is absolutely critical for staying in business for the long haul.
   

  Issues and crisis management

  Every organisation is susceptible to a crisis, be it a natural disaster, a power outage, change in management or a public safety issue. While some crises can’t be avoided, there are many issues that can quickly become crises if they are not dealt with effectively and in a timely manner.

   

  We have worked closely with organisations large and small to deal with the communications and media surrounding issues. We do it to protect reputations and minimise long-term damage to brands. We also have experience in proactively developing issues and crisis management plans which can be tailored specifically to your needs, ensuring you are adequately prepared in the event of a crisis.