communikate

Services

communikate et al's belief is that, be it large or small, an integrated communications campaign is most effective to achieve long-term recognition for your organisation. Research has shown that people generally need to receive a message at least three times, in three different ways, in order to remember it. So, an approach that combines marketing, public relations and publicity achieves maximum memorability, penetration and consistency.

Our service encompasses marketing, public relations and publicity to deliver results that are tailored to your business’ needs. Our integrated approach means that your business could benefit from a diverse range of services designed to put your business at the forefront.

Our services include:

• Branding

  Your brand is the image and personality that your organisation projects to the world. It evokes reactions, feelings and expectations in the minds of your target market and stakeholders. To be a successful business, building and maintaining a strong brand is vital.

  We can help you with your brand by:

  • Developing your brand identity from the start
  • Launching your brand to market
  • Revitalising your brand
  • Extending your brand
  • Raising awareness of your brand

   

• Brochure development - print and online

  Print and online collaterals deliver your messages to your target market, helping to build and maintain your brand. The type of collaterals needed depends on your business aims. communikate et al can help you to identify the perfect mix to keep your message fresh, relevant, interesting and get results.

  Our services include:

  • Newsletters
  • Direct mail
  • Website copy and development
  • Annual reports
  • Corporate profiles 
  • Brochure / flyer copy and development
  • Presentation development
  • Templates
  • Enquiry forms
  • Invitations
  • Vouchers
  • Trade show material
  • Online advertising and downloads

   

• Communications health check (audit)

  Our communications health check assesses your business to ensure your marketing and communications initiatives are working hard enough for you. We offer you a fresh, unbiased perspective, identifying what’s working, what’s not and providing recommendations on how to improve your communications as a whole.

  A communications health check may include, but not be limited to:

  • A review of key communications messages
  • Assessment and/or identification of target audiences
  • Situation analysis including competitors, collaterals and key events and milestones
  • Secondary research
  • Review of branding and positioning
  • Review and recommendations regarding external communications (advertising, website, brochures, newsletters, promotional activity)
  • Review and recommendations regarding internal communications (intranet, newsletters, staff updates)
  • Publicity review / recommendations
  • Identification of barriers, issues and risks
  • A comprehensive report with detailed recommendations and budget estimates
• Communications strategy and implementation

  A communications strategy is the roadmap that shows you the way to successfully reach your target markets. It is a plan that guides you from here to where you want to be in the future. We ask the hard questions to ensure we come up with the right answers for you.

  A communications strategy will examine your:

  • Objectives
  • Situation analysis
  • Target markets / audiences
  • Key messages
  • Tactics
  • Timelines, resources required and budget
  • Evaluation measures

   

• Corporate social responsibility (CSR)

  It’s not just what an organisation does, but how it does it, that will influence the decisions of a potential consumer or employee. Increasingly, people are looking to align themselves with good corporate citizens. Ensuring that your CSR initiatives are strategic leads to the best possible outcome for everyone involved.
   
  We can develop and implement a strategy that works for you, your business and the community. Elements may include:

  • Research
  • Sponsorship
  • Policy development
  • Community engagement
  • Corporate philanthropy
  • Improvements to human resource management
  • Green marketing and carbon management
  • Setting measurable targets and performance measures
  • Promoting CSR initiatives

   

• Employer branding

  A business is only as good as the people it employs, so if you want to attract and retain the best in your industry, positioning your organisation as an employer of choice is imperative.

  We encourage you to give the same emphasis to your reputation as an employer as you do to your customers or clients. Communication with your staff and potential staff is the key to being a great employer.

  Employer branding services may include:

  • Staff surveys
  • Determining and promoting organisational values
  • Media coverage of staff, business achievements and human resource initiatives
  • Internal communications planning and execution

   

• Event management

  With time becoming such a rare commodity, the need to create events that are  meaningful and have impact is as important as ever – especially when you’re investing so much into them.

  communikate et al has the experience and know-how to work closely with you to create an event that achieves both of these goals, while ensuring the right messages are being heard – and absorbed.

  Our event management services include:

  • Event concept development
  • Project management
  • Supplier liaison
  • Guest speaker / entertainment coordination
  • Invitation design, distribution and RSVP management
  • Running sheet coordination
  • Briefing papers
  • Liaison with dignitaries
  • Speech notes / writing
  • Display development 
  • Guest gift bags and branded product development
  • Event-based publicity

   

• Franchise branding and communications

  Franchise marketing tends to involve two types of communications. Firstly, identifying and attracting potential franchisees to a brand and ensuring they remain motivated, engaged and consistent ambassadors for the business. Secondly consumer / business-to-business campaigns to raise brand and product / service awareness and attract customers. communikate et al is able to provide specialised assistance in the following key areas:

  • Market research
  • Identification of target market, market profile, key messages and points of difference
  • Development of Marketing Plan and associated tactical recommendations
  • Development of appropriate identity, names and packaging
  • Local store marketing tool kits
  • Franchisee communications
  • Public relations
  • Development of print and online collaterals

   

• Green marketing strategy

  Organisations are increasingly under pressure to actively demonstrate their green credentials. Being environmentally responsible is not only the right thing to do, it’s good business practice as consumers and employees continue to align with green businesses.

  communikate et al works in partnership with you to identify and implement cost-effective green initiatives to ensure you're 'walking the walk' and assists you to communicate this in the marketplace.

• Internal communications

  Communication is the lifeblood of any organisation and can have a profound effect on its overall success. How you are perceived as an organisation internally is just as important – if not more – than how you are viewed from the outside.

  A focus on internal communications assists organisations in attracting and retaining good, productive and happy employees.

  Internal communications services include:

  • Employee consultation and workshops
  • Employee opinion surveys
  • Focus groups
  • Employee newsletter
  • E-zines
  • Internet / intranet development and review
  • Event management
  • Ambassador programs
  • Rewards and recognition programs and initiatives
  • Corporate social responsibility (CSR) initiatives
  • Team building exercises
  • Incentive schemes and competitions
  • Mentoring schemes and professional development
  • Feedback and evaluation forums
  • Internal blogs

   

• Issues and crisis management

  43% of companies hit by a severe crisis never reopen and a further 29% fail within two years.

  Every organisation is susceptible to a crisis, be it a natural disaster, a power outage, change in management or a public safety issue. While some crises can’t be avoided, there are many issues that can quickly become crises if they are not dealt with in a timely manner.

  History has shown that when businesses face a crisis – and they don’t handle it well or are unprepared for it – their reputation suffers. Sometimes to the extent that it ultimately destroys them.

  communikate et al works in partnership with you to tailor a package to suit your specialised needs and encourage a proactive approach to issues by planning in advance.

  Issues / crisis management services include:

  • Issues response planning from board level to street level
  • Manual preparation
  • Staff training
  • Media liaison and training
  • Presentations
  • Strategic advice and ongoing guidance

   

• Market research

  All too often businesses make the mistake of thinking they know exactly what their target audience thinks, feels and wants without actually asking them.

  Research gives you the hard information to develop effective communications, focusing on the messages that are important to your chosen market, whether it’s your employees or existing or prospective clients or customers. It can also help identify what makes you stand out from the competition and what your strongest selling points are. You may be surprised by what you find out.

  Market research services include:

  • Development of market research brief
  • Survey development
  • Conducting surveys
  • One-on-one interviews
  • Focus groups
  • Secondary research
  • Competitor and marketplace analysis
  • Results analysis
  • Comprehensive report and presentation
• Marketing strategy and implementation

  A marketing strategy helps you to connect with your market. There’s no point in having the best product in the marketplace if no one is aware of it. The strategy is a planned approach to help you achieve your business objectives. It ensures that all your marketing, communications and promotional activities effectively target the right people at the right time providing a return on your marketing dollar.
   
  To be effective, it has to be a live working document and should reflect the fact that marketing covers many business / service areas. To work at their best, marketing strategies must be owned and implemented in partnership by communikate et al and the client, from the top of the organisation to the frontline staff. A marketing strategy may include:

  • Objectives
  • Primary and secondary research as identified and required
  • Situation analysis
  • Strengths, weaknesses, opportunities and threats analysis
  • Target markets / audiences
  • Positioning and branding
  • Key messages
  • Tactics
  • Timelines, resources required and budget
  • Evaluation measures
• Media training

  The media can have an enormous impact on you and your organisation. Whether the news is good or bad, how you deal with it in the glare of the public spotlight can have a lasting impact on your business.
   
  communikate et al offers media training that gives you and your colleagues the skills and confidence to communicate effectively in both difficult and positive media situations. Led by communikate et al’s Director, Alison Rogers, each session is tailored to the specific needs of your organisation.

  Media training services include:

  • One-on-one media interview coaching
  • Small group coaching
  • Media training workshops
  • Key message development and media briefings

   

• New media

  It is important to keep abreast of online communication practices and new media forms, to see how they are operating and what opportunities they can provide for your brand.
   
  Online communities are key in reaching both niche and mass markets as well being an ideal platform for viral campaigns. We provide a range of services tailored to expose your brand in online communities.
   
  New media services include:

  • Targeted online publicity campaigns
  • Social media inclusion
  • Internet search optimisation
  • Blogs
• Product / service launch

  Whether you're announcing a new product or offering a new service, you want the 'launch' of your newest venture to attract the right attention.

  communikate et al works with you to identify the most efficient and effective way to convey your message, ensuring targeted and measurable results. We assess what it is you would ultimately like to achieve and draw on our public relations and marketing expertise to assist you in achieving the best results for you and your venture.

  A common misconception is that the defining moment of the launch process is when your customers begin purchasing or using your new product or service. In reality, a launch is only one event in a continuum of activity. Marketing and communications activities must be carefully developed to ensure a steady and multi-channelled approach that will maximise the frequency and reach of exposure to the product or service.

• Publicity

  communikate et al is renowned for creating powerful media opportunities.

  Our team has worked the scope and breadth of the media – from television and newspapers through to magazines, radio and web-based media – and we understand what each media outlet is looking for.

  We work with you to identify realistic, newsworthy media opportunities for your organisation and to develop intelligent and creative publicity campaigns that target the most appropriate section of the media consumed by your market. This approach will achieve a sustained and positive media presence for your organisation in its chosen market.

  communikate et al has established an exceptional reputation among journalists throughout Australia and the consistently strong results speak for themselves.

  Publicity services include:

  • Publicity strategies and implementation
  • Media opportunities – identification and execution
  • Proactive, long-term public awareness-raising campaigns
  • Issues management campaigns
  • Media conferences and major announcements
  • Event-based publicity for conferences, festivals and major events

   

• Sponsorship planning and feasibility

  We all know how challenging it is for a brand to make an impact on its audience
  in today’s competitive market place.

  Sponsorship can offer brands the opportunity to connect with a clearly defined target market – as long as the opportunity is managed well. The level of return on investment for a sponsor relies on a commitment to leveraging the sponsorship for all it’s worth.

  communikate et al has the expertise to identify sponsorship opportunities that meet the needs of your organisation, together with developing sponsorship proposals and strategies to effectively leverage the sponsorship. 

  On the other side of the equation, we have the experience and knowledge to undertake sponsorship feasibility studies on behalf of businesses, not-for-profits or government who are seeking to receive funding through sponsorships. We undertake tailored research in order to recommend a path forward. We provide recommendations regarding the likely structures, framework, resources and policies required for the implementation of fundraising efforts and can assist with that implementation.

• Stakeholder consultation and engagement

  If your organisation is creating a new product, policy or service it’s vital to consult with those who have an influence over your success, that is your stakeholders (eg Boards, members, customers, clients, employees). Consulting with the people who matter most to your organisation will mean you are much more likely to succeed.
   
  communikate et al has experience and expertise in developing and implementing community and stakeholder engagement for both government and the private sector. Tactics could include:

  • Community information sessions and forums
  • Focus groups
  • One-on-one interviews
  • Surveys
  • Presentations
  • Round table sessions
  • Appointment of project ambassadors
  • Public relations
  • Collateral development

   

• Writing and editing

  At communikate et al we love words. We are a team of professional writers - it’s what we do for a living. We will work with you to identify the relevant key messages and present them in a way that appeals to - and connects with - your audience.

  Writing and editing services include:

  • Print and online collateral
  • Annual reports
  • Corporate profiles
  • Fact sheets / background information
  • Media materials
  • Speeches
  • Newsletters
  • Advertisements
  • Tender documents
  • Sponsorship proposals
  • Advice and opinion columns
  • Award submissions