Our Integrated Approach

Publicity

communikate et al is well renowned for creating powerful media opportunities.

Our team is experienced with the scope and breadth of the media - from television, through to newspapers, magazines and radio - and we understand what each media outlet is looking for.

Put simply, we know how to get the right message in the right media to reach those who matter to your organsiation.

We don't abide by the 'scatter gun' approach to gaining publicity.

Instead, we work with you to identify realistic, newsworthy media opportunities and then develop intelligent and creative publicity campaigns that target the most appropriate section of the media consumed by your market This also achieves a sustained and positive presence in your marketplace.

communikate et al has outstanding working relationships with journalists across Australia; journalists who know we're serious about what we do, and the approach we take.

Publicity services include:

  • Publicity plans and implementation
  • Media opportunities – identification and execution
  • Proactive, long-term public awareness-raising campaigns
  • Issues management campaigns
  • Media conferences and major announcements
  • Short term publicity for conferences, festivals and major events

 


Publicity Case Studies

Case Study: 2005 McLaren Vale Sea and Vines Festival
$1.5 million and record crowd for gourmet wine festival
Case Study: St John's Grammar
Publicity campaign to raise profile
Case Study: CB Richard Ellis
Sale and lease on the rise