Spinning lies and telling porky pies
So Tony Abbott admitted that “in the heat of the moment” he says things that aren’t always completely true - wow, a politician that lies, that’s not exactly new news, so why did it attract such a shocked response?
Certainly he didn’t make it any better by saying that unless it is a considered, carefully prepared and scripted remark then no one can take his comments as “gospel truth”. Unfortunately his timing couldn’t be any worse, with research from America released on the same day stating that kids who tell white lies from an early age are more likely to become high achievers and are more likely to land a job as an executive, banker or as a political leader. How ironic.
But at the end of the day it comes down to trust. Nobody likes to think they’re being deceived, but nobody wants to feel as though they are being spun a meaningless line either.
So what about PR then? Isn’t it all about spinning the truth? Well actually, no, it’s not. Any PR practitioner worth their weight would never endorse lying to the media, or in fact to any stakeholders. But it is about balancing on a very fine line.
Good PR should work hand in hand with media and stakeholders ensuring that everyone gets the information they need while ensuring the organisation’s communication needs and objectives are met. Yes, you should always be transparent but rather than giving the warts and all version, be selective about what you say. The same way that you wouldn’t divulge your medical history to the GP’s secretary, when you really should be telling your doctor, considering your audience and the messaging that is most relevant to them is vital.
Everyone at one time or another is faced with a question they don’t know the answer to or would prefer not to answer, which is exactly why it’s so important to be prepared. An investment in media training can help you develop the skills and expertise to communicate effectively and confidently.
Proactively developing communications strategy with a professional can also help you navigate the obstacles and ensure that you communicate effectively with the people that are important to you and your organisation, both now and in the future.
As Tony Abbott proves, if you lie you’ll be caught out – don’t get caught in the trap.
The material on this web page comprises the personal views of the author and does not represent the view or opinion of communikate et al. communikate et al accepts no liability for the content of this web page.
Post new comment